A Soulful Home

A Soulful Home is Lick's 2027 Colour Edit of the year, an annual campaign that is influenced by global trends in fashion, interiors & culture. We distil this cultural data into a palette of 8 colours that represent the year ahead.

I led the visual side of the project, from art direction to design execution. This campaign lived across web, socials, press & CRM.

Design: Olivia Mercer
Art Direction: Olivia Mercer
Head of Creative: Sònia Royo
Brand Manager: Laurel Outterside
Head of Brand: Amie Caswell
Social Executive: Cari Clark