I'm the co-founder and was the creative designer of Shit You Should Care About - a global media platform with an audience of over 3.4 million, helping young people understand the world around them - using visual communications to make the complex accessible.

I worked on SYSCA for 5 years, where I created the original brand identity and worked on each of its iterations. I worked with the boutique NZ-based creative agency Daylight to help shaed SYSCA's current visual identity. I created the art direction and supported them with visual concepting.

Art direction: Olivia Mercer
Visual conceptor: Olivia Mercer
Designer: Lauren
Animator: Renée Jacobi
Creative Director: Charlie Godinet